Personal Brands

Personal Brands


A GROW Academy student designed the logo for their auto shop - "Baby Draco: Auto Detailing and Repair"
With a plan to bring their brand into physical reality, this student wants to create his own autoshop. The imagery for the brand is based on showcasing his hometown with the Madison skyline prominently displayed. Having a brand was a first step to bringing this dream to life.
Student posing with their new branded sweatshirt and hydro-dipped slides
WATCH: commercial for Baby Draco Auto Repair and Detailing




GROW Academy student created the personal brand "Mud Money"

This brand is about making money from the ground up and not being afraid to get dirty - doing it the hard way and never taking nothing easy. The student designer chose the color gold to show the richness of his brand. 

Student posing with their new "Mud Money" personal branded sweatshirt and slides

WATCH: commercial for Mud Money




Logo for student designed "Leather Belt" personal brand

This brand is about having confidence to be the best. The slogan, Belt 2 Ass is a reference to what you say when you beat someone on the basketball court; the illustrations are cheeky and playful, adding levity to the brand’s powerful black and purple color scheme. 

Student posing with their "Leather Belt" branded sweatshirt and slides

WATCH: commercial for Leather Belt




RESPECT personal brand created by student

Eager to retell and reframe the story of how people see him, this student wants people to know that he is respectful and created a brand for what exactly this mean to him. The brand’s slogan, “look up, not down” is a message to the wearer to keep focused on what is in front of him - the image is a person and their reflection - signaling that your own view of who you are is what is most important. The student wanted to have a gradient in the image, and explored dying with chemical and natural indigo dye to create an entire outfit for him and his girlfriend. 

  • Student modeling a hoodie with logo for "RESPECt" personal brand
  • RESPECT personal brand slogan, "Look Up Not Down"
  • RESPECT dyed blue jeans




BTR personal brand created by student

Focused on a simple and bold color scheme  - black and white - the student wanted the design to stand out and provide contrast. 

  • BTR personal brand printed on hoodie
  • BTR personal brand printed on hoodie



Made possible by our generous sponsors:

2023 Making Justice sponsors: Epic, Scooter Software, Tim & Sharon Thousand, Public Health Madison Dane County, Cap Times Kid Fund, Madison Public Library Foundation